Air pollution has been declared a public health emergency in The UK.
The British Lung Foundation wanted to highlight the issue and lobby government to improve air pollution regulations.

We printed the The Clean Air Act in glue and placed these posters around London, pollution particles in the air clung to it, making its text legible, demonstrating how ineffective and outdated that law has become, showing passers-by and MPs why a new law is desperately needed.

Produced in collaboration with Crosby & Cottam at McCann London.
This project won a D&AD graphite pencil in 2019.