NASA publish all their data for free. We took that data and applied their learnings to create a graphic pollution absorption system. Selling house plants.

Certain plants are exceptional at removing household toxins from their environment. This is a graphic chart that lives on plant labels that indicates which plants are suitable for combating which toxins.

Ultimately this project ended up in the bin, well not exactly. The client had
a change of heart. And the agency reskinned it and sold it to another client.
But I still had fun working on it - which is why it’s here.

The header image shows the development and all the different looks/feels/approaches that we tried out.